About Crystal Smith
Crystal Smith knows what it means to start at the bottom — and rise.
A lifelong caregiver, former CNA, childcare owner, and now founder of a successful healthcare agency and elected City Councilwoman, Crystal built her businesses with hustle, heart, and a relentless belief in creating opportunities for herself and her community.
Today, she mentors aspiring care entrepreneurs across the country, helping them navigate the real challenges of starting and scaling group homes, home care agencies, and foster care businesses.
Through Care to CEO, Crystal is pulling back the curtain and giving you the unfiltered, practical roadmap to turn your caregiving skills into true ownership — no trust fund, no gatekeeping, no excuses. This is your time to build a business, change lives, and create lasting freedom.

Recent Episodes
Featured award-winning podcasts
The Power of Showing Up: Mindset Shifts for First-Generation Entrepreneurs
Welcome back to Care to CEO! In this inspiring episode, we sit down with Crystal Smith, founder, business consultant, author, and now business broker, whose journey from caregiver and single mother to industry trailblazer is nothing short of remarkable. Crystal opens up about the steep costs and ove...
Evolving Healthcare: Avoiding Burnout and Building Sustainable Growth in Home Care
The conversation focused on the evolving landscape of healthcare entrepreneurship and the new challenges facing founders today. Growth in the industry now demands more than just vision and dedication; it requires robust systems, operational maturity, and stable teams to avoid chaos and burnout behin...
Building Strong Backend Systems for Sustainable Service Business Growth
Welcome back to Care to CEO! In this episode, we dig into one of the least glamorous but most vital aspects of scaling a business: building a rock-solid backend infrastructure. Crystal Smith pulls back the curtain on what really goes on behind the scenes as service businesses grow. From the outside,...
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Truly resonate with this podcast!
This show is a must-listen for anyone feeling stuck, overthinking their next move, or waiting for that elusive “right time.” It’s thoughtful, motivating, and filled with the kind of wisdom that sticks with you long after the episode ends.
Great show
Very insightful conversations from someone who’s been in the trenches
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