Episodes
Building Systems That Let Service Businesses Thrive Beyond the Founder
Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the toughest transitions every founder faces: stepping back fr...
Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on what it’s really like to be at the helm of a ...
Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a powerhouse who’s grown from humble beginnings as a...
Why Letting Go Is the Key to Service Business Growth
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and embracing the true role of a CEO. This isn't just ...
Real Estate Power Moves for Care Business Owners: Avoiding Pitfalls and Building Wealth
Welcome back to Care to CEO! In this powerful season finale, Crystal Smith dives into one of the most critical and challenging aspects of running a care-based business: real estate. Whether you’re just starting out or looking to expand, this episode is packed with wisdom and hard-earned lessons on e...
Building a Healthcare Empire Together: Marriage, Entrepreneurship, and Lessons from Care to CEO
Welcome to episode 12 of Care to CEO! In this heartfelt and inspiring episode, Crystal Smith and her husband, Ryan Smith, pull back the curtain on what it's really like to build a healthcare business and a life together as a married couple. The duo dives into their journey from chaos to structure, n...
Real Mentorship Revealed: Building Legacy and Confidence in the Home Care Business
Welcome back to Care to CEO, the show where real-life experiences transform into ownership, leadership, and lasting legacy. In today’s episode, host Crystal Smith, an entrepreneur, mentor, and advocate for breaking down barriers in the care industry, dives deep into the power of mentorship that does...
How to Price Your Care Services With Confidence and Shift Into a CEO Mindset
Welcome to the 10th episode of Care to CEO! This is the show where caregivers learn to step confidently into entrepreneurship and turn their passion for helping others into thriving, profitable businesses. In this milestone episode, care business expert Crystal Smith gives an honest deep dive into o...
Building Loyalty in Care: How to Keep Clients and Grow Your Agency
Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of any successful care company: client retention. Crystal shares lessons learned from her years of experie...